SEO stands for Search Engine Optimization, and it refers to the practice of improving the ranking of a website on search engine results pages (SERPs). It is often referred to as "organic" or "earned" results, as opposed to paid advertisements. This is typically done by incorporating specific keywords into the website's content and HTML tags, as well as optimizing other aspects of the website to make it more appealing to search engines. The goal of SEO is to increase the website's visibility and drive more traffic to the site. This can be especially important for businesses, as higher search engine rankings can lead to increased sales and revenue. With the right strategy and implementation, search engine optimization can dramatically improve a website's traffic organically.
Understanding and implementing SEO on your website requires some basic to advanced technical knowledge. Keep in mind that some SEO practices quickly get outdated since Google constantly changes its search algorithms. When Google rolls out a significant algorithm update, you need to comply with the changes. If you do not, your site may drop its current rankings. For example, Google algorithm prefers "mobile-first indexing". It means that a site's mobile friendliness is now a part of SEO, and you cannot ignore it if you want to improve or sustain your current search engine rankings.
Can People Find Your Website?
Now, some basic on-page SEO such as page title, header tags, HTML site map etc. can be easily done by a non-technical person. However, to convert an entire website designed for desktops to a responsive site requires help from a professional. But it isn't enough even after a site is converted to a responsive site. There are other areas where you need to improve as well to sustain or move your ranking position higher. For example:
- Does your website load quickly?
- Are the page graphics optimized?
- Are css, scrips and HTML compressed and cached?
- Have you minimized server HTTP requests?
- Is your website HTTPS encrypted?
- Does your website use search engine friendly URLs?
- Have you created an XML sitemap?
- Have you implemented analytics to monitor site activity?
We will go through important SEO checklist carefully and apply them to your website. After optimizing, we will submit your website sitemap directly to major search engines such as Google, Bing and Yahoo to drive more qualified and organic traffic to your site.
Search Engine Optimization For Small Business Website
If your business has an existing website, that's great! We can review it and implement SEO. If your business never had a web presence, we can design and host an SEO optimized website for your business. We can also help you research effective website domain name for your local business.
Call Florida Web Media at (561) 291-9932 to get help with Search Engine Optimization.