Branding is the process of creating a unique name and image for a product or service in the consumers' mind, through the use of marketing campaigns and advertising. It is intended to establish a relationship with the target customer and create a lasting impression, so that the brand is the first thing that comes to mind when the customer is in need of a product or service in the brand's industry. This can include things like the use of a particular logo or color scheme, as well as a specific tone or style in advertising. The overall goal of branding is to make a brand easily recognizable and memorable to consumers, and to differentiate it from competitors in the market.
Why Businesses Need Professional Logo
Can you imagine having a business card, letterhead, a website, social media pages, a marketing campaign, or promotional materials without a professional logo? A logo represents your business, and products and services you offer. People can easily identify what your business is about by looking at your logo. When you see the logo of Apple, you immediately think of technology. There must be very few people in the world who do not recognize the Coca-Cola logo and think of soft drinks and beverages. A logo is essential for marketing and promoting your business and it leaves a long lasting impression on your customers. Not only does a logo help build your brand but also it gives your business a professional look. A logo must be consistently present throughout your business' online and offline appearance.
A logo can be emblem or lettered. Deciding whether your business need an emblem logo, or just an iconic lettered logo is important. Both Ebay and Subway use lettered logos while Nike and Mercedes have emblem ones. It's important to remember that a logo is just part of a brand. But it can also make your brand more standout if you have close competitors.
Professional Logo Design
If you already have a logo but you are not happy with it, let us help you redesign your logo. If you already have a business logo that is unusable due to poor resolution, let us help you recreate your logo. We will design your logo in vector format so that it is scalable and blends in with any background color or image. We can convert your logo in high resolution JPEG, PNG, PDF, TIF or any other format you like. You can use your logo as small or large as you like without losing the resolution.
Let us make your business logo pixel perfect and prominent. Contact Florida Web Media at (561) 291-9932 today to discuss your logo idea and our experts will make it happen.